SOCIAL MEDIA & ENGAGEMENT
Adrienne has worked on numerous audience engagement and social media teams, including at The Los Angeles Times, Foreign Policy, the Washington Post and CNN. A sample of her work is below:
Los Angeles Times
Foreign Policy
The Washington Post
CNN
Spearheaded digital strategy and production for The Times’ Campaign 2020 coverage, including creation of a voter’s guide
Wrote a service piece on how The Times plans on covering an unprecedented election day
Wrote a 2020 California voter’s guide ahead of Super Tuesday — based off of reader-generated questions
Responded to readers individually when guide was updated with an answer to their question
Wrote and produced a voter’s guide for homeless individuals (with a special printer-friendly version and assistance on where to access printers)
Anchored and wrote a daily coronavirus digest that was free for readers
Managed digital production and rollout for a Pulitzer-winning story, in collaboration with “This American Life”
Full author page here
Create daily bespoke content for Foreign Policy’s Twitter, Facebook, and Instagram accounts
Produce several weekly stories for Foreign Policy’s Instagram—ranging from Xi Jinping’s reach in remote China to the colonial-era languages still spoken in South Sudan. My personal favorite Instagram story is one I produced around a story on heroin’s deadly route through a hilly state in northeastern India.
Worked on digital rollout and promotional plans for Foreign Policy’s podcasts, including “First Person”
Write a weekly column highlighting Foreign Policy’s best reads of the week that encapsulated world headlines
Sample column here
Assist in running Foreign Policy’s internship program, overseeing one social media and two editorial interns each semester
Worked with the Post's core social team to publish, promote and engage with readers on a variety of social platforms—Twitter, Facebook and Instagram
Moderated, featured and engaged with readers in article comment sections. Helped curate the weekly "Read These Comments" newsletter
Produced and helped coordinate live chats on our main website to promote engagement between columnists and readers
Sample: Michelle Singletary's "Color of Money" Live
Sample: Carolyn Hax's Personal Advice Live
Worked with the digital operations team to produce and analyze digital audits for specific Post reporters. Gave guidance in terms of social and digital strategy, as well as guidelines for better web optimization of articles on site.
Sample digital audit (here)
Conducted a two-month Twitter competitive analysis for New Day, which was pitched and presented to CNN's executive producer for social and emerging media
Spearheaded production for CNN's sole original online segment, The Daily Hit. An example here with accompanying social outreach
Wrote and managed content—including writing copy and cutting/identifying poignant clips from air—for CNN social media accounts, including its flagship Twitter and New Day accounts
Conducted research and wrote scripts to produce Facebook Lives, including this one with Jake Tapper prior to a CNN town hall with Paul Ryan
Worked with CNN's social discovery team to source user-generated content on social media during breaking news, such as the Nice and Dhaka terrorist attacks
The Daily Californian
Initiated weekly digital reports with post-mortem analysis of under and high-performing website content, sent out to entire staff
Managed social media accounts and oversaw a team of web designers and social media producers
Revamped existing digital and social strategy, including reactivating the Daily Cal's data projects team, Overflow
Coffee Meets Bagel
Conducted a month-long dating and relationship survey of 7,500+ international users and created this infographic with compiled data
Spearheaded engagement projects for CMB's Pride Month Celebration